Ferrari North America Partners with Adam Levine and Behati Prinsloo to #SavetheChildren
On July 23, 2020, Ferrari North America announced a special partnership with Maroon 5 frontman Adam Levine and his wife, former Victoria’s Secret Angel and supermodel/philanthropist, Behati Prinsloo to benefit a special cause close to their hearts.
Ferrari North America, Adam Levine and, Behati Prinsloo announced the joint venture for Save the Children via multiple social media channels. Adam and Behati joined Matteo Torre, President of Ferrari North America for a conversation about their shared love of cars and children. Adam Levine and Behati Prinsloo have been Ferrari owners for a long time. They wanted to collaborate on a special project with Ferrari. Adam is an avid Ferrari owner who has owned examples of Maranello’s finest, both classic (a 1966 330 GTC, 1969 365 GTC, 1971 365 GTB/4 “Daytona,” 1963 250 GT Berlinetta Lusso, 1965 275 GTB/2) and most recently a Tailor-Made F12tdf. The partnership culminates with a virtual gala where Ferrari’s newest model, Ferrari Roma, will be auctioned off. The proceeds will benefit Save the Children’s COVID-19 Education Fund. Adam and Behati are so excited to be apart of this second venture.
“Behati and I couldn’t be happier to be a part of this unique project and ultimately help a charity that we are fully supportive of,” says Adam Levine. “As so many other parents worldwide, during this time we have been focused first and foremost on taking care of our girls, and Save the Children is helping countless children and families with crucial education resources.”
“Kids are so vulnerable with everything going on in the world today, and the incredible work of Save the Children to shield them is vital more now than ever,” says Behati Prinsloo.
Ferrari x Save the Children Second Partnership
This isn’t the first time has partnered with Save the Children. In 2017, Ferrari partnered with Save the Children to auction off a LaFerrari Aperta at the company’s 70th anniversary “Leggenda e Passione” event. That sale raised US$10 million for the charitable organization, which used it to advance international education programs.
“We’re delighted to open the next chapter of Ferrari’s ongoing collaboration with Save the Children,” says Matteo Torre, “and we now want to support their critical education work here in the United States. We believe that during this crisis, it is our responsibility to help those who often don’t have a voice and to address their challenges to ensure that children continue to learn and grow.”
Ferrari Roma and “La Nuova Dolce Vita”
The new Ferrari Roma places emotional connection first, both through its exhilarating performance and timeless design, making it a fitting focal point for this charitable initiative. The Roma embodies “La Nuova Dolce Vita” (the New Sweet Life), taking its design inspiration from the concept of sporty elegance celebrated in the most legendary grand touring Ferraris of the 1960s – the most striking example being the 250 Grand Turismos, including the 250 GT Berlinetta Lusso. Timeless and refined, from a technical point of view the Ferrari Roma introduces a series of unparalleled features that put it at the top of its segment in terms of performance and driving enjoyment.
The Ferrari Roma is powered by Ferrari’s acclaimed V8 Turbo, making the Roma both the most powerful and fun to drive mid-front-engined V8 2+ in Ferrari history. The concept is underpinned by everyday driveability and superb onboard comfort, as well as distinctive flair and style.
About Save the Children and its Education Fund
For 100 years, Save the Children has been giving children in the U.S. and around the world a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, they are always among the first to respond and the last to leave. They do whatever it takes to save children, transforming their lives and the future we all share.
Save the Children has been providing books, educational materials, supplemental learning supplies, educational games, and more to keep children learning. This summer, Save the Children has transitioned its award-winning SummerBoost Camp to an all-virtual offering – serving more kids than in years past. Save the Children is publishing free learning resources and materials to help parents and caregivers, including weekly activities and tips on how to help children cope with school closures, and will continue to provide needed resources to meet the challenges ahead.
With significant uncertainty around child care and school re-openings nationwide, wide-scale learning loss could be among the biggest impacts of the COVID-19 pandemic on children across the United States. Save the Children is working across America to support education programs by offering free learning resources and support for parents and caregivers. To date, Save the Children has served more than 178,000 children and their families in 200 rural communities.
Check out these images from the virtual event: