To celebrate this flashback Friday, we’re taking a look back at where Ferrari’s iconic logo began: on the side of a World War I airplane. The airplane belonged to Francesco Baracca, a heroic Italian Air Force pilot. Though Baracca died in action, his memory lives on in the prancing horse that has come to represent one of the most luxurious Italian brands.
Enzo Ferrari, Ferrari’s founder, met Baracca’s parents in 1923. Baracca’s mother Paolina is said to have instructed: “Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.” Enzo did just that. He added a yellow background to represent Modena, his birthplace, and several changes to the logo took place over the coming years. You can see a short video about evolution of the Ferrari logo here: