Ferrari, Francesco, and Fame: The Prancing Horse Logo

To celebrate this flashback Friday, we’re taking a look back at where Ferrari’s iconic logo began: on the side of a World War I airplane. The airplane belonged to Francesco Baracca, a heroic Italian Air Force pilot. Though Baracca died in action, his memory lives on in the prancing horse that has come to represent one of the most luxurious Italian brands.

Enzo Ferrari, Ferrari’s founder, met Baracca’s parents in 1923. Baracca’s mother Paolina is said to have instructed: “Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.” Enzo did just that. He added a yellow background to represent Modena, his birthplace, and several changes to the logo took place over the coming years. You can see a short video about evolution of the Ferrari logo here:

Now that you know about the history behind the distinctive Ferrari logo, why not head down to Ferrari of Fort Lauderdale at 5750 N Federal Hwy and check out one of the prancing horses in person. While you’re at it, take one of the models they’re attached to out for a spin. You’ll be happy you did!
Silvio Da Luz
by Silvio Da Luz
Crazy about Formula 1 and Ferrari, grew up watching Formula 1, been with Ferrari/Maserati of Ft. Lauderdale for 7 years. My favorite memory was cheering on Ferrari in Montreal for the Canadian Grand Prix in 2019. Call me to find your dream car today! Direct Line: 954-296-6638

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