Date: March 10, 2014
Most automakers strive to sell as many vehicles as they possibly can each year. It should go without saying that Ferrari isn’t most automakers. During the 2013 model year Ferrari actually sold fewer cars than the year before but also managed to pull in a larger profit. This is excellent news for true Ferrari enthusiasts because this strategy is helping to maintain a desired level of exclusivity that will keep our new models high on people’s list of dream cars, while the company is able to continue to develop more advanced and more powerful cars.
Ferrari ownership has never just been about the unparalleled performance that our cars provide. It is about becoming part of an elite group of consumers. It automatically identifies you as someone who puts a high value on craftsmanship and style.
2012 brought with it record sales of new Ferrari models. Many insiders expected production to increase in 2013 to keep up with demand, but instead, the company chose an alternate path. It cut production and sold 5.4 percent fewer cars during those twelve months, and in turn saw revenue increase by 5 percent.
While this unconventional automotive sales strategy may be worrying to those of you who are considering the purchase of a new Ferrari model like the 458 Spider, have no fear. The United States remains the company’s largest market by a long shot.
Naturally, if you ever have any questions about becoming the next Ferrari owner in the Fort Lauderdalearea, then please don’t hesitate to contact us. Our staff here at Ferrari of Fort Lauderdale is always standing by ready to help you pick out the model that is a perfect fit for you.