Continuing Tradition of Custom Ferrari
The idea to allow high net worth customers the opportunity to create a one-of-a-kind custom Ferrari extends from a tradition that began during the 1950s at the company’s headquarters in Maranello, Italy. Back then, prospective Ferrari owners had more say in the design elements of their vehicle. They could select fabrics, woods, leathers, paint colors, and finishes. Emphasizing the brand’s core values of passion, elegance, and innovation, the Ferrari Design team has conducted extensive research to make available a wide array of materials and colors to create unique vehicles. These personalized Ferraris are certain to rise in value and prestige over time.
How the Tailor Made Programme Works
Ferrari’s Tailor Made programme is limited to an exclusive selection of buyers. A team of experts that includes a personal designer assists the buyer in creating the vision. This individual is responsible for upholding the prestige and traditions of the Ferrari brand. In addition they ensure that every element of the vehicle is unique. Customers visit Tailor Made facilities in either Maranello or Shanghai. Here, they can sample different materials and choose the ones they prefer. The designer will interpret the demands of the customer and even showcase a virtual preview of the unique model.
“It’s not just a choice of color or trim, but about the customer creating his own piece of art,” said Ferrari Australia executive Herb Appleroth in a 2015 interview with Executive Style. He recalled one exemplary Tailor Made model that was inspired by the customer’s old sailing boat. The car had a teak floor rather than carpet, while its seats were covered in pin-stripe cashmere suit cloth. Another Tailor Made customer designed his car around the Bushido Samurai sword and incorporated exclusive Japanese textiles.
While the Tailor Made programme allows customers the ability to personalize every element of their vehicle, there are three custom Ferrari collections from which they can draw inspiration.