Ferrari Celebrates at Art Basel Miami Beach
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Event Date 11/30/2011
- event: Ferrari Celebrates at Art Basel Miami Beach
- event location: Miami Beach, FL
- event comments: The 458 Spider received its American unveiling last night in collaboration with Interview Magazine as part of the program of the Art Basel Miami Show, the most important modern and contemporary art show in the Americas.
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Ferrari Celebrates at Art Basel Miami Beach
Miami, 30th November – The 458 Spider received its American unveiling last night in collaboration with Interview Magazine as part of the programme of the Art Basel Miami Show, the most important modern and contemporary art show in the Americas. Guests, collectors and clients from all over the world joined Ferrari Chairman Luca di Montezemolo for an exclusive evening to celebrate the arrival in the US of the latest Ferrari model. The celebration took place at 1111 Lincoln Road, the modernist building designed by Swiss architects Herzog & de Meuron, who won the prestigious Pritzker Prize in 2001.
The new 3D video from artist Marco Brambilla was also premiered in the course of the evening. Shot during the last Italian Grand Prix at Monza, it features clips of the Scuderia Ferrari and its race-time activities, including spectacular footage of the pit-stops. The sequences have been edited by the video artist to create “an exhilarating psychological portrait of the point of view a Formula 1 driver during a race”. The evening ended with music from American singer-songwriter Janelle Monàe whose first album “The ArchAndroid” was a huge international success in 2010.
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